Sony won the rights to record and produce 25 world cup games from the tournament. They plan on distributing the 3D world cup event in two ways. First after it is all over they will make a Bluray disk that can be seen in 3D if you are so fortunate to have a 3D television set. Secondly and the most intriguing, they are going to set up tents in Berlin, London, Mexico City, Paris, Rio de Janeiro, Rome, and Sydney. I think this is a big step for Sony to push the concept of 3D television in your home ...